Pop quiz – put your books and pencils away. There’s just one question…define Revenue Management.

zzzz….boring! Yea, the topic of revenue management may be the perfect cure for your latest bout of insomnia, but it’s also a critical cog in many industries today. Revenue management, also known as yield management, is the process of understanding, anticipating and reacting to consumer behavior in order to maximize revenue or profits (see Figure 1) . In other words, by manipulating price, companies can maximize their profits. Read the rest of this entry »

Aashish recently discussed ParkWhiz in an interview with Mark Scheffler of Business POV. Check it out here.

Let’s say you’re hosting an event downtown. Obviously you want to make it as easy as possible for people to get there, so you provide driving directions and maybe some info about nearby public transportation. But what about parking?

Now you can link directly to ParkWhiz parking. Tech Cocktail was the first to take advantage of this with their announcement of Tech Cocktail 3. The response has been so great that we decided to make linking to ParkWhiz even easier. Use the new Link to Parking tool to quickly create a link for parking in a specific area.

This isn’t just for events, of course. Stores, restaurants, and other businesses can all improve their customers’ experience by making parking easy. It’s very simple, but we hope you find it useful.

An article written by Frank Gruber at somewhatfrank.com featuring ParkWhiz hit the front page of digg today.

I couldn’t have hoped for a better start to 2007. The team is putting the finishing touches on the ParkWhiz Marketplace and will be making some major announcements in the coming months.

Thanks to everyone who dugg the article, and to those of you who are just discovering ParkWhiz, welcome!